As another aspect of the TabUp project, I designed a single page marketing website for both Desktop and Mobile to effectively communicate the app’s unique value in simplifying group payments through NFC credit cards for each member.
The design process began with researching successful landing pages to gather inspiration, focusing on modern, clean designs that balance aesthetics and functionality. I wanted to ensure that landing page was informative because TabUp is an entirely new genre of card payments.
I sketched initial concepts to explore layouts and highlight TabUp's features. Then, I created detailed wireframes to ensure a logical flow and intuitive user experience. I gathered feedback from colleagues and potential users to help narrow down between the two versions and address any usability concerns.
By following this structured process, I ensured the marketing website not only showcases TabUp’s innovative solution but also engages and informs potential users effectively, serving as a crucial tool in our marketing strategy.
